Are you clueless?


The Instagram account - Aningslosa Influencers (eng. “Clueless Influencers”), are exposing influencers for their traveling behavior. In their stories the amount of CO2 is showed on people’s photos of their traveling.

The ongoing exposure has awaken a burning debate on the discussion of flying and causing the planet unnecessary harm. By exposing individuals who are influencing other’s behavior, the plan is to get attention to the problem. Many influencers has been affected and some are reacting with anger, frustration. But others are raising the question of responsibility, opportunity to influence and individual impact.

If exposing individuals is a fair way to go, can be discussed. But it’s for sure effective.


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