“It is only with the heart that one can see rightly. What is essential is invisible to the eye.”

"Values" & "Value" are different things in financial products
Find out how Ella will help you accomodate both

Step 1

Download Ella from the App Store (currently iOS only) and log-in securely.

Step 2

Ella will chat with you via SMS, both asking and answering some key questions about you as a person, and not just as a consumer or product user.

Step 3

Ella will display a breakdown of your values and what you look for most in a financial product beyond just rates and financial gain. Ella will help to ensure that each future transaction from here on out supports your values and what you deem to be the most important factors regarding your personal finances.

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